This project involved the complete design and development of the official website for Ayah Al Massri, a certified Health and Wellness Coach. Operating under the “Ayah’s Olive Tree” brand, the website serves as the primary platform for her practice, offering holistic health and recovery sessions, specialized courses, and sharing her personal journey toward well-being.
The entire platform was built on WordPress, leveraging its versatility for content management and its ability to support a personalized, professional service website with complex scheduling needs.
The scope of work included both front-end design and comprehensive back-end development features:
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Front-End Design: Development focused on creating a warm, engaging, and user-friendly interface that operates in Arabic (and English). The design prioritized showcasing the coach’s story, clearly presenting her services, and building trust through client testimonials.
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Back-End Development: I implemented various custom functionalities crucial for managing her practice, including:
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Development of custom pages and templates to organize content such as “Services,” “Upcoming Courses,” “Client Testimonials,” and a detailed “About Me” section.
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Integration of secure form submissions for pre-consultation appointments and general contact inquiries.
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Implementation of other core functionality, specifically integrating a robust booking and event management system for scheduling 90-minute health and recovery sessions, and displaying detailed information for upcoming courses.
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This project successfully delivered a professional, multi-functional website that effectively connects the coach with clients, manages her service offerings, and provides a centralized platform for her business operations.

